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Dirty Data Is Quietly Killing Your Nonprofit (And AI Isn't Coming to Save You)
The first time I worked in a "real" nonprofit CRM, I thought my life was about to get so much easier. The sales pitch made it sound effortless. Everything was automated. Everything was organized. Everything was going to save me hours. Lies. Not because the software was bad. Most nonprofit CRMs are incredibly powerful. The problem was that nobody told me what came before the software could actually work. Nobody explained mapping. Nobody explained field standards. Nobody explai

Michala Shanks
Jul 224 min read


Fundraising Is Not One-Size-Fits-All
The Nonprofit Money Guide I Wish Someone Had Handed Me Sooner Nonprofit fundraising has an image problem. People hear “fundraising” and picture a gala, a silent auction, a few raffle baskets, and somebody chasing a board member for a check. That is fundraising. It is not the whole thing. Fundraising is the messy mix of money, goods, time, skills, relationships, and trust that helps a nonprofit keep doing its work. A strong organization may rely on: Individual donors Grants Co

Michala Shanks
Jul 218 min read


Understanding the Nonprofit Funding Ecosystem
Fundraising is often treated as if it begins and ends with asking for money. In reality, fundraising is part of a larger ecosystem one made up of relationships, resources, communication, documentation, trust, and timing. That ecosystem is powerful, but it is also fragile. When one part is missing, the entire system can become harder to sustain. For smaller nonprofits, understanding the ecosystem can make fundraising feel less like guessing and more like building a thoughtful

Michala Shanks
Jul 203 min read


The Story Behind the Work
Fundraising Is More Than Money When people hear the word fundraising, they often think about a dollar amount: a grant, a sponsorship, a campaign goal, or a donation. But fundraising has never been only about money. It is about investment. A volunteer invests their time. A mentor invests their wisdom. A staff member invests their skills. A donor invests their trust. A community partner invests relationships, credibility, and reach. Money is one form of investment. The deeper w

Michala Shanks
Jul 204 min read
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